Case Study:
Building supplier PROTEKTOR
We enjoy working with market leaders
All from a single source! The complete full-service process is running perfectly at IPO. In addition, IPO is a reliable partner with a huge selection of premium rewards that our customers and their end customers appreciate.
Protektorwerk Florenz Maisch GmbH & Co.KG, Gaggenau
In classic three-tier sales models, customer loyalty is becoming increasingly important
PROTEKTOR is Europe’s largest producer of construction profiles. Specialist contractors such as painters, plasterers, and drywallers use their products in their daily work. However, PROTEKTOR’s direct customers are B2B companies in the building materials trade. These B2B customers love IPO’s reward shops.
The classic three-tier sales model traditionally works with discounts and a close personal relationship between the account manager and the customer. Smart campaigns and IPO’s reward shops expand this classic model. They provide a way to directly incentivize the success of the B2B relationship with high-quality, tangible brand rewards. This is how IPO Solutions help strengthen customers’ loyalty to PROTEKTOR.
Higher customer loyalty with successful reward campaigns
- The satisfaction of B2B customers has increased noticeably since the reward shops were introduced.
- PROTEKTOR's favorite feature: the fast and reliable customer service with the IPO team, and the fresh ideas for reward campaigns.
- Different bonus shops run consistently and without much effort, all from a single source at IPO.
- The reward shops were ready to use shortly after the order was placed, each with a suitable design for the different product lines.
Why did PROTEKTOR decide on IPO?
- IPO's great flexibility and extensive range of services are convincing: technology, advice and excellent fulfillment.
- Excellent service and customer orientation, both in interaction with the PROTEKTOR marketing department and user satisfaction of the bonus shop users.
- The convenient search function in the reward shop convinced everyone immediately.